I was on Twitter a couple of weeks ago and Steve Weber, author of ePublish: Self-Publish Fast and Profitably for Kindle, iPhone, CreateSpace and Print on Demand; eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days; The Home-Based Bookstore: Start Your Own Business Selling Used Books on Amazon, eBay or Your Own Web Site; Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking; Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs; and Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks (WHEW!!) sent out a tweet asking anyone who wanted a free review copy of his latest book, Twitter Marketing: Promote Yourself and Your Business on Earth's Hottest Social Network, to Direct Message him with their mailing address. I'm a sucker for free, love to read and always enjoy writing a book review so I sent my address, received a "Thank you" tweet and found Mr. Weber's book in my mailbox a few days ago.
Twitter Marketing by Steve Weber is an excellent guide for both the new Twitter user and the experienced Twitter addict who is interested in exploring the marketing, promotion and advertising capabilities of the 140 character marvel.
Weber begins by answering the universal question asked by people new to Tweeting, "What good is Twitter?" and points out the benefits to both your personal life (after all, Twitter IS a social media tool) and to your business life, especially if you're in business for yourself. Weber shares a few success stories of businesses that have successfully used Twitter to increase their sales, client base and business presence, just to whet your appetite for what Twitter can help you accomplish.
Before getting into the basics of Twitter, Weber advises those new to the application to stop and think about "why" they want to use this application, pointing out that this simple few moments of reflection will help the user to get off to a good start in using Twitter to his or her best advantage.
After covering the basics of what Twitter does, how to set up an account, how to get the most out of your profile, how to search for people to follow and how to begin sending out Tweets, Weber explains how to personalize your Twitter home page and make it another marketing tool, and how to use several third-party applications to enhance your Twitter experience.
The meat of this book is the marketing aspect and how to build your following. There are certain steps that should be followed and they are all laid out here for the reader's benefit. Weber gives both some common-sense suggestions and some specific guidelines that may not occur to everyone, especially new users who are unfamiliar with what Twitter or some third-party applications can do to enhance marketing efforts.
Twitter Marketing: Promote Yourself and Your Business on Earth's Hottest Social Network by Steve Weber is 114 pages of easy to understand guidelines and suggestions for using Twitter to market your business or personal brand. Published by Weber Books, it has a list price of $14.95 and is available from Amazon at a discount price of $13.45. I've begun to implement some of the ideas in one of my other Twitter accounts and can heartily recommend Twitter Marketing.