offering to take unwanted Kindles in exchange for books.
Their offer is simple; if you received or bought a Kindle and have a real preference for books over the eReader, bring it in and they will trade you the value of the Kindle for like value in paper books and magazines. Consider bringing a friend to help haul your exchanges out because, as they state, "...most of the store's books are priced in the $2-$6 range so with a $139-$189 trade-in (note: going retail for the Kindle at Amazon's site) you might be carrying your books out in a fleet of wheelbarrows!"
As I explained to two of my friends on Facebook the other day, I read both "real" books, newspapers and magazines as well as eReader versions. I don't believe anyone could accuse me of not loving "real" books. If you come to my cabin you will find that my library overflows out of my office and onto bookshelves throughout the home. Hallways, stair landings, and bedrooms show ample evidence of my love for books made of paper.
On the other hand, the convenience of an eReader is hard to beat in a couple of categories. I can take multiple books with me when I travel, which works out well for someone who is typically reading at least 2 books (sometimes 3 or 4) and various magazines and newspapers at the same time. If there is a book I want to read and I am not near a bookstore, I can download an eBook version immediately and start reading; instant gratification (or information availability).
Last night I wanted to read the next book in a series I have been enjoying, but the paper version was not available. I found a .pdf version, converted it to my eReader format and now am enjoying the continuation of the series without interruption. I might have waited months for a paper version but can now enjoy the rest of the author's storyline immediately.
But if you, for whatever reasons, don't want your Kindle, then Microcosm zine and book store is waiting to give you a real deal and get you back into "real" books.